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TESTIMONIALS
I thought it fit exactly with the direction I am leading the county, fits very well with our strategic planning process. Thanks again, enjoyed it immensely.
Karen Hawes, County Manager
Lee County Administration
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RECOMMENDED READING
Publication
Publisher
Why
Roar: How to get heard in the Sales & Marketing Jungle
Wiley
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
HarperBusiness
The Experience Economy: Work Is Theater & Every Business a Stage
Harvard Business Press
Moneyball
W. W. Norton & Company
Nurturing Customer Relationships
Nurture Institute Press
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Crown Business
Fascinate: Your 7 Triggers to Persuasion and Captivation
HarperBusiness
Web Marketing 123
Paul Taylor
Blah Blah Blah: What To Do When Words Don't Work
Portfolio Hardcover
Fierce Conversations: Achieving Success at Work and in Life, One Conversation at a Time
Berkley Trade
Important guidelines for talking about what really matters
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Wiley
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Wiley
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Portfolio Trade
Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge
Platinum Press
Pleased But Not Satisfied
Self-published
High Stakes Negotiations
Ten Strategies for Maximizing Outcomes and Building Relationships
N/A
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
Harvard Business Press
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Wiley
How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
HarperBusiness
The Goal: A Process of Ongoing Improvement
North River
That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back
Farrar, Straus and Giroux
The Checklist Manifesto: How to Get Things Right
Picador
The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
Free Press
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Crown Business
Harvard Business Review
Forbes Magazine
Success Magazine
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