Fort Myers Strategic Sustainability Consulting and Coaching helps society and the environment while creating a competitive advantage for your organization
Fort Myers Strategic Sustainability Consultant and Coach Betsy Allen is certified to help organizations remain viable and competitive in an environment where the triple bottom line (economic, social, and environmental success) is becoming increasingly important.
Partnering with a Fort Myers Strategic Sustainability Consultant can provide you with the following results:
- A stronger brand
- Greater pricing power
- Greater operational efficiencies
- More efficient use of resources
- Supply chain optimization
- Enhanced ability to enter new markets
- Enhanced ability to attract, retain, and motivate employees
- Increased customer loyalty
- Reduced environmental impact
- Improved innovation
Where does your organization stand in its sustainability efforts?
After defining sustainability for your organization, the next important question to ask is, “Where does our company stand as it relates to our sustainability program?” Many companies are quick to react to new initiatives and create sustainability programs without assessing what it really means for their organization. Important questions to consider include:
- Where are we currently?
- Where do we want to go?
- What will it take to get there?
Similar to the beginning of the quality movement, many companies got on the bandwagon and implemented the concepts haphazardly with no intent or strategy, reaped some results from low-hanging fruit, but never really saw the full impact and the possible results that could have been theirs to realize with Fort Myers Strategic Sustainability Consulting and Coaching.
If sustainability is viewed as a strategy to be developed over time, then there needs to be a systematic approach to be able to move from where your company is now to where it wants or needs to be. Fort Myers Strategic Sustainability Consulting and Coaching looks at sustainability through the progression of five levels:
Level 1: Recognize
At this level, an organization begins to recognize that something needs to be done. Perhaps outside forces such as industry regulations or stakeholders’/stockholders’ concerns are driving some action; however, there is no real strategy in place. In fact, if industry standards are driving whatever sustainability action currently exists, the organization is most likely acting out of shear conformance.
Level 2: Initiate
At this level, management agrees that it is time to look at sustainability as a business strategy. Management begins to see a solid business case for why sustainability makes sense in their organization and management begins defining their strategy for sustainability. Short-term, measurable results start being obtained.
Level 3: Implement
At level 3, there is a clearer understanding and awareness of what sustainability really means to the organization. A detailed action plan has been created and communicated to employees, customers, and all other stakeholders. Larger projects within the initiatives are beginning to get traction and see results.
Level 4: Operationalize
At level 4, there is full commitment to the sustainability strategy and the action plan is in full force. The organization is maximizing its people and processes to ensure a positive impact on the environment while seeing improvements in their own profitability and core business measurements.
Level 5: Transformation
The value of continuous sustainability is now embedded in the organization’s culture. It is part of how they think and make decisions. There is a commitment to continually review where they stand on sustainability issues, and they are committed to take the necessary action steps today and in the future.
At what level is your organization currently? Where should you be? To find out, contact us to take our Sustainability Business Assessment today.
Fort Myers Strategic Sustainability Consultant and Coach Betsy Allen is a certified founding member of The Institute for Sustainability.

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